Bangkok (Thailand) – March 11, 2018 (travelindex.com) – With the intention to truly promote and internationally enhance the image of Thai fashion brands, Siam Piwat, as the Icon of Innovative Lifestyle who continuously presents unique and engaging ultramodern experiences, will hold the most phenomenal fashion week that has been influencing the Thai fashion industry for over a decade. This year, Bangkok International Fashion Week 2018 (BIFW 2018) will be presented with the concept of Bangkok’s Fashion Destination @ Siam, a collaboration between 3 leading shopping centers as “One Siam” – Siam Paragon, Siam Center, and Siam Discovery, as the center of Thai fashion throughout eras, will open the floor for renowned Thai and international designers of over 29 fashion brands to showcase their latest collection of Spring/Summer 2018, while also supporting young and upcoming Thai designers to use the opportunity to learn more about the fashion industry and to show their capability in stepping up and becoming future leaders of the Thai fashion industry. The event will be held during 21-25 March 2018 at Siam Paragon, Siam Center, and Siam Discovery.
Many executives, alliances, and fashion gurus attended the BIFW 2018 press conference held at Rotunda Lawn within the Siam Kempinski Hotel Bangkok, with a special preview from renowned Thai brands, such as Issue presented by Jaguar E-Pace, Vatanika presented by Citi, Fri27Nov, Rotsaniyom WHITE LABEL, ASAVA presented by Purra, Nagara, ABSOLUTE SIAM : BOYS OF BANGKOK presented by TrueID (LEISURE PROJECTS, P.MITH, Q DESIGN AND PLAY), THE WONDER ROOM, WEE, Tube Gallery presented by TAT, along with works by up and coming designers, such as FASH SWU by students from College of Creative Industry Srinakarinwirot University, KANAPOT AUNSORN by Kanapot Aunsorn, Ultimate Showcase by Bangkok University, and CIDI Chanapatana Fashion Show by students from Chanapatana International Design Institute, and a Lifestyle Store by the famous brand ALAND Androgynous. This year’s special highlight, brought directly from London Fashion Week 2018, is the latest collection from Palmer//Harding, a famous British brand by co-founding designers Levi Palmer and Matthew Harding. The Palmer//Harding brand is currently one of the most watched brands in the fashion industry, and will make the collection’s in Thailand after the first debut in London.
“The Bangkok International Fashion Week 2018 (BIFW 2018) came from joining forces of the top 3 shopping centers in the Siam area: Siam Paragon the ultimate fashion hub and travel destination of tourists around the world, Siam Center The Ideaopolis holding the most flagship stores of leading Thai designers and building success for the fashion industry and Thai designers for over 44 years, and Siam Discovery The Exploratorium winner of the Store Design of the Year Award from World Retail Awards 2017 raising the standard bar of Thai retail industry towards international achievement. As we see high capabilities in Thai designers, we are committed to continuously raise the image of the Thai fashion industry. Throughout the past 11 years, we have been very well received by our partners in both domestic and international fashion industry, as well as annually gaining more designers and interested parties who values the BIFW. This reflects our intention to truly encourage and internationally promote great image for Thai designer brands. Organizing this year’s BIFW 2018 is an important step to help strengthen the Thai fashion industry towards global success”, said Chanisa Kaewruen, Senior Deputy Managing Director, Marketing Event and Business Relationship Division of Siam Piwat Co., Ltd.
Siam Paragon Opens a World-Class Runway, Showcasing Potential of Thai and International Designers
Leading Thai and international designer brands will create phenomenal shows on the Park Paragon runway for full 4 days during March 22-25th, 2018. There will be a total of 11 shows, opening the run way with the latest collection by Palmer//Harding brought directly from London Fashion Week 2018, by the brand’s co-founding designers and Central Saint Martins graduates, Levi Palmer and Matthew Harding, known for their garment style, pattern cutting techniques, and unpredictable ways to re-imagine. Their designs are full of creative energy, with classic and neat details while at the same time being modern and non-repetitively exciting, making the brand one of the most watched brands in the fashion world. Next, comes leading Thai designers such as Issue presented by Jaguar E-Pace a famous brand that has long been with the fashion industry, Vatanika presented by Citi expressing contemporariness and excitement for fashionistas, Fri27Nov presenting a new must-see collection, Rotsaniyom WHITE LABEL with a new highly anticipated collection and story-telling through lace and white, ASAVA presented by Purra with luxuriously classic details made to enchant all eyes, Nagara a legend of Thai fashion history that is filled with unique designs, ABSOLUTE SIAM : BOYS OF BANGKOK presented by TrueID (LEISURE PROJECTS, P.MITH, Q DESIGN AND PLAY) a creation by talents of the new generation, CAZH, GIN AND MILK, PURSUIT, THE WONDER ROOM the multifunctional Thai brand with a new collection of various styles, WEE a Thai brand with a beautiful new collection loved by all ladies, and finally Tube Gallery presented by TAT another Thai fashion brand that has already, in countless times, dazzled world-class runways.
Siam Center, a Stage for Young Thai Designers, Ready to Shine in the World Fashion Industry
Siam Center The Ideaopolis, Asia’s center of fashion and Thailand’s biggest center of Thai designers, the beginning and creator of many Thai designers for over 40 years, continuously supports young Thai designers by giving opportunities for the new generation to show their limitless talents on the runway at Atrium 1, G Floor of Siam Center. The event will open with a forum, The Ideaopolis Talk “In Conversation with Palmer//Harding”, an intimate talk with Levi Palmer and Matthew Harding, famous co-founding designers of the brand Palmer//Harding.
The very first fashion show will commence with “F.O.S” (Fashion of the south by RMUTSV Srivijaya) inspired by the Southern Thai unique local culture, followed by “FASH SWU” by students from College of Creative Industry Srinakarinwirot University, “CIDI Chanapatana Fashion Show” by students from Chanapatana International Design Institute, “Valentier” currently a highly popular brand by Donnawat Perkchinnaworn, and fashion shows by up and rising new blood designers such as KANAPOT AUNSORN by Kanapot Aunsorn, “Siam Center S/S2018 Fashion First Come, First Serve by Apiwat Yodpraphan” updating fashion trends with a special collection by Siam Center through perspectives of the famous fashion guru Apiwat Yodpraphan, “Fashion Business Kasetsart” creative works by students from Kasetsart University, and “Ultimate Showcase by Bangkok University” by students from Bangkok University. Lastly, the show will close with the latest fashion collection by Thai designer brands, “DA+PP” and “Rotsaniyom”.
“ALAND Androgynous” Lifestyle Store & Culture Space, located on M Floor at Siam Center, will present a special fashion show of over 30 designer looks from leading brands, such as ADD and 3.3 Field Trip x Youthbath, exclusively designed for this event. And Pomelo brand with special fashion show so called #iampomelo SS18. Furthermore, fashionistas will be excited to experience “BIFW Pop Up : See Now Buy Now” pop up fashion, delivered hot from the runway in real time for front-row fashionistas. “BIFW Pop Up : See Now Buy Now” combine collections from fashion shows of various brands, with a special promotion of up to 15% discount during 21-25 March 2018 at Fashion Gallery located on M Floor of Siam Center.
Siam Discovery Opens the World of Fashion Through International Designer Palmer//Harding
Known as “The Shirt Boys”, Palmer//Harding is one of the most unique brands of the era, due to its outstanding and non-repetitive designs of shirts. The brand’s uniqueness lies within its ready-to-wear garments that use advanced and hard-to-copy techniques. Siam Discovery brings the Spring/Summer 2018 collection straight and fresh from the British runway, along with the Pre Autumn/Winter 2018 collection that will be exclusively premiered only at BIFW 2018.
One thing that cannot be missed is the “Palmer//Harding Pop Up Store”, located on G Floor at Siam Discovery The Exploratorium during 15-31 March 2018, as it is the first and only one in Thailand!! During 22-31 March 2018, receive a special 10% discount by simply presenting your BIFW 2018 fashion show ticket. During 23-27 March 2018, fans can also closely experience “Palmer//Harding Runway Showcase” of runway master items from Autumn/Winter 2018 collection from BIFW 2018.
The organizing of BIFW 2018 has received great support from the public and private institutions, namely Tourism Authority of Thailand, Citibank, True Corporation Public Company Limited, Harpers Bazaar Magazine, AP (Thailand) Public Company Limited, Purra Mineral Water by Singha Corporation Limited, Jaguar E-Pace Inchcape (Thailand) Limited, OSIM (Thailand) Limited, DHL Express (Thailand), VIE Hotel Bangkok, Pullman Hotel Bangkok, MAC Cosmetics, L’Oréal Professionnel and Smirnoff.
Ready to connect the world of fashion with many promotions and privileges as follows
– From 15 March to 15 May 2018, Citibank credit card and TRUE customers, and customers with BIFW tickets get privileges and / or discounts from participant shops at Siam Center, Siam Discovery and Siam Paragon.
– During 19-25 March 2018, shop fashion items over 20,000- baht at Siam Center. Siam Discovery and Siam Paragon will receive a Siam Gift Card worth at 2,000- baht. Special for Platinum M Card/ VIZ Card memberships shop over 25,000- baht, receive Siam Gift Card worth 1,000-baht, and Citibank credit card members also gain more privileges. Special for the first 10 customers of Citibank Credit card, who spend over 50,000- at the participant shops/ receipt, get Siam Gift Card worth 2,000-baht/ per person with total of 70 rewards.
– During 15 March to 15 May 2018, Citibank Credit card customers at Siam Paragon get privileges as follows:
– The first tier, for Citi M Visa and Citi Ultima get cash back worth up to 12.5% after redeeming their points, for other Citi card get 10% cash back
– The second tier get cash back worth up to 10,000- baht after spending with Citi credit card at the specific amount.
– During 19-25 March 2018, all BIF W tickets can be used as a discount at participating restaurants within Siam Center, Siam Discovery and Siam Paragon. Special for Platinum M Card / VIZ Card memberships, get more discount.
Come experience the ultimate phenomenon of the much-anticipated fashion week, “Bangkok International Fashion Week 2018”, a significant joining of forces by 3 leading shopping centers in Siam district: Siam Paragon, Siam Center, Siam Discovery to declare capability and enhance the Thai fashion industry to the rest of the world. The BIFW 2018 will take place during 21-25 March 2018 at Siam Paragon, Siam Center, and Siam Discovery.